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Marketing talent-mix & social sciences: Look but don’t touch?
Think of your marketing team's talent make-up for a second. Is skill-diversity a deciding and driving factor in your hires and...
Navigating the downturn through better consumer experiences
Marketing in the post-Covid-19 world... Priorities, expectations, motivations of engagement and connection changed forever - culturally,...
Brand relationships that last with TMS (The Marketing Store)
Can we still talk about brand loyalty? In some sectors, we absolutely can. Mobile phone networks and providers are dealing with consumers...
Supply chain crises and the Covid-19 era consumer
Consumer behaviour (and anxieties) have been influenced by Brexit - but how did the post-Brexit effect evolve under the influence of...
Do the better thing: Mindfulness for marketing
There has been a global mainstream interest in mindfulness over the last few years, way before Covid-19, inviting us to be more aware of...
Back to basics: Sonic era in marketing
All things sonic is making a comeback in marketing. Audio content reigns supreme, sonic branding is the new kid on the block, and it’s...
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