I'm a consumer psychologist (MSc), omnichannel strategist, public speaker and a lecturer, teaching MA Digital Media and Branding at Birkbeck College in London.
I love working on overarching brand strategy, innovation and research/insights projects to solve the unknowns of behavioural cohorts through a human-centric lens, and believe that the constancy of trends and consumer adoption/behaviour are best interpreted through a psychological perspective.
I consider myself privileged for having grown in various realms of digital marketing in the camps of agency, client-side and data/research vendor for the last 15 years. I had the honour of working with some of the world's and UK's most famous and revelled brands, and am proud to have contributed to their strategies and consumer intelligence, engagement and innovation programmes.
As a 'forever-student', I hopped continents since the early 2000s, studying and/or working in Izmir, Los Angeles, Istanbul, Malmö and finally London - which is now home from home. I have always had a tendency to overanalyse the niches of consumer behaviour and decisions in light of tech adoption and cultural phenomena, so my studies in consumer psychology and behavioural sciences were the true and natural home for a mind like mine. I'm currently continuing my PhD studies in the field of Cognition and Culture with a research interest in self psychology and cultural variation.
Some trivia: I studied music production during my first couple of years in the UK (2007-2009) and still make music as a hobby. I have two adorable cats named Delphine and Orca.
Consumer Psychology, Strategic Insights, CX Consultant
EVP Behavioural Science
Director of Global Insights
Head of Consumer Research
Telegraph Media 2017
Consultant Director of Consumer Research Strategy
2014 - 2017
J.K. Rowling Franchise | Pottermore
Karmarama | Engine | Last.fm
PhD Cognition and Culture
Queen's University Belfast - Present
MSc Consumer Psychology
London Metropolitan University 2016
- Distinction -
BA (Hons) Media & Communication Systems
Istanbul Bilgi University 2006
Media and Culture
Malmö University 2005
Santa Monica College 2002
The Drum Awards
Winner of best digital strategy for Rolls-Royce and Breast Cancer Care - DADI
IAB Creative Showcase
Runner up digital marketing campaign strategy for The Glenlivet, Pernod Ricard
BBC | European Union WIRED | TMRE | IIeX EU TRT World | TMS
Featured expert, consumer psychologist and behavioural scientist (as author, speaker, commentator)
EVENTS & PRESS