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I'm a consumer psychologist (MSc), omnichannel strategist, public speaker and a lecturer, teaching MA Digital Media and Branding at Birkbeck College in London.

I love working on overarching brand strategy, innovation and research/insights projects to solve the unknowns of behavioural cohorts through a human-centric lens, and believe that the constancy of trends and consumer adoption/behaviour are best interpreted through a psychological perspective.

I consider myself privileged for having grown in various realms of digital marketing in the camps of agency, client-side and data/research vendor for the last 15 years. I had the honour of working with some of the world's and UK's most famous and revelled brands, and am proud to have contributed to their strategies and consumer intelligence, engagement and innovation programmes.


As a 'forever-student', I hopped continents since the early 2000s, studying and/or working in Izmir, Los Angeles, Istanbul, Malmö and finally London - which is now home from home. I have always had a tendency to overanalyse the niches of consumer behaviour and decisions in light of tech adoption and cultural phenomena, so my studies in consumer psychology and behavioural sciences were the true and natural home for a mind like mine. I'm currently continuing my PhD studies in the field of Cognition and Culture with a research interest in self psychology and cultural variation.

Some trivia: I studied music production during my first couple of years in the UK (2007-2009) and still make music as a hobby. I have two adorable cats named Delphine and Orca. 


Consumer Psychology, Strategic Insights, CX Consultant


EVP Behavioural Science 

Pulsar 2020-2021

Director of Global Insights

GlobalWebIndex 2018-2019

Head of Consumer Research

Telegraph Media 2017

Consultant Director of Consumer Research Strategy

2014 - 2017

J.K. Rowling Franchise | Pottermore


Karmarama     |    Engine     |


PhD Cognition and Culture

Queen's University Belfast - Present

MSc Consumer Psychology

London Metropolitan University 2016

- Distinction -

BA (Hons) Media & Communication Systems

Istanbul Bilgi University 2006

Media and Culture

Malmö University 2005

Santa Monica College 2002


The Drum Awards

Winner of best digital strategy for Rolls-Royce and Breast Cancer Care - DADI

IAB Creative Showcase

Runner up digital marketing campaign strategy for The Glenlivet, Pernod Ricard

BBC | European Union    WIRED  |  TMRE | IIeX EU TRT World  |  TMS 

Featured expert, consumer psychologist and behavioural scientist (as author, speaker, commentator)



Integrated Marketing Strategy

Consumer Psychology

Consumer Experience Strategy

Research Ecosystem D

Trends & Innovation

Behavioural Science 

Cultural Insights & Semiotics 

Creative Direction & Foresight

Branding & Productisation

Thought Leadership 
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