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  • Writer's pictureNisa Bayindir

Brand relationships that last with TMS (The Marketing Store)

Can we still talk about brand loyalty? In some sectors, we absolutely can. Mobile phone networks and providers are dealing with consumers that need utility and value as well as engagement and recognition in their interactions. So what are the motivations beneath? Think with me, The Marketing Store, Virgin Mobile and T-Mobile. Event recording is from June 2023. Enjoy!

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