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    The future is offline

    The future is offline

    You don’t have to be in digital marketing or advertising to remember the mass consumer <> brand adrenaline when everything turned mobile...
    Loss aversion: What does 'cost' mean on the social internet?

    Loss aversion: What does 'cost' mean on the social internet?

    The understanding of loss aversion is much younger than that of risk-taking. Loss aversion dates back to 70s when Kahneman and Tversky’s...
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