I'm an integrated marketing strategist, consumer psychologist and behavioural scientist based in London, UK.
My job is to laser-focus on what drives the brand and the product: The consumer experience.
A marketing strategy, consumer research and insights practitioner with over a decade's experience in enabling brands to ask better "why" questions in their consumer research to act on contextual and culturally-relevant interpretations of consumer motivations and decisions.

EXPERIENCE
NED & Consultant, Strategic Insights, CX
Present
EVP Behavioural Science
Pulsar 2020-2021
Director of Global Insights
GlobalWebIndex 2018-2019
Head of Consumer Research
Telegraph Media 2017
Consultant Director of Consumer Research Strategy
2014 - 2017
J.K. Rowling Franchise | Pottermore
Other:
Karmarama | Engine | Last.fm
EDUCATION
PhD Cognition and Culture
Queen's University Belfast - Present
MSc Consumer Psychology
London Metropolitan University 2016
- Distinction -
BA (Hons) Media & Communication Systems
Istanbul Bilgi University 2006
Media and Culture
Malmö University 2005
Santa Monica College 2002
AWARDS
The Drum Awards
Winner of best digital strategy for Rolls-Royce and Breast Cancer Care - DADI
IAB Creative Showcase
Runner up digital marketing campaign strategy for The Glenlivet, Pernod Ricard
BBC | European Union WIRED | TMRE | IIeX EU TRT World | TMS
ADOBE
Featured expert, consumer psychologist and behavioural scientist (as author, speaker, commentator)
EVENTS & PRESS
EXPERTISE
Integrated Marketing Strategy
Consumer Psychology
Consumer Experience Strategy
Research Ecosystem Development
Trends & Innovation
Behavioural Science
Cultural Insights & Semiotics
Creative Direction & Foresight
Branding & Productisation
Thought Leadership

Consumer Behaviour (Identity + Culture x Context)