
I'm a consumer psychologist,
behavioural scientist and integrated strategist based in London, UK.
Firm believer in laser-focusing on what creates a product: The consumer.
With a decade's experience in marketing, strategy, consumer research and insights, my key motivation is to go beyond the accessible what questions and reveal the answers to the why questions to offer contextual interpretations of data to disruptive and progressive brands.
EXPERIENCE
Non-Executive Director & Board Advisor
Present
EVP Behavioural Science
Pulsar 2020-2021
Director of Global Insights
GlobalWebIndex 2018-2019
Head of Consumer Research
Telegraph Media 2017
Consultant Director of Consumer Research Strategy
2014 - 2017
J.K. Rowling Franchise | Pottermore
& more:
Karmarama | Engine | Last.fm
EDUCATION
PhD Cognition and Culture
Queen's University Belfast - Present
MSc Consumer Psychology
London Metropolitan University 2016
- Distinction -
BA (Hons) Media & Communication Systems
Istanbul Bilgi University 2006
Media and Culture
Malmö University 2005
Santa Monica College 2002
ACKNOWLEDGEMENTS
The Drum Awards
Winner of best digital strategy for Rolls-Royce and Breast Cancer Care - DADI
IAB Creative Showcase
Runner up digital marketing campaign strategy for The Glenlivet, Pernod Ricard
BBC | European Union | WIRED | TMRE | IIeX Europe | TRT World | Bustle
Featured expert, consumer psychologist and behavioural scientist (as author, speaker, commentator)
EXPERTISE
Integrated Strategy
Consumer Psychology
Behavioural Science
Audience Intelligence
Research Ecosystem Development
Branding
Product Innovation
Corporate Reputation
Creative Insight & Foresight
Consumer Behaviour (Culture + Identity x Brands)